Images are not something new; we've done it since the beginning of the human race. It's an accepted fact that the power of a photograph is in its words. However, the art of getting those words correct is where the difficulty lies.
The reason images are so effective in transmitting messages is because the brain functions through images. Getting professional imagery for your listing is the most natural method to organize information. This is why images are processed quickly and easily retained and easy to recall.
Image Source: Google
Communication involves two elements which are rational and emotional. But how do we make sure that the audience remembers them and feels a connection with them? That's where the emotional component is a factor to consider using images that are appropriate.
If there is no emotional connection words are boring and repetitive. The importance of creating emotions is crucial. They can influence people's behavior. They have the power to alter behavior and stay with an individual even after the end of your speech. So, how do you select the best images for your presentation in order to get these types of outcomes?
Another method of doing this and it comes easily to a lot of us is to use metaphors. which are effective because they connect an image with something that stimulates imagination, and makes viewers think in a different way about what they hear. However, be sure not to use common phrases as they can make your message less effective and can be very obvious.