The concept of Rural Marketing has been growing constantly over the years and could be classified into three major phases – pre 1960s when it was synonymous with agricultural promotion 1960s-1990s which saw the growth in the advertising of non-farm rural goods and post 1990s, where the prime focus of these businesses would be to market FMCG and consumer durable goods in rural areas as a result of rise in income levels in addition to the number of middle class families.
With about 60 percent of the Indian population residing in rural locations and representing half of the country's buying possible even today, the Indian market can be developed by improving the living conditions in rural areas at https://www.ascentgroupindia.com/strategic-rural-marketing/.
Rural illiteracy is the prime area of concern and various projects have been undertaken time and to improve the rural problems.
Regardless of the fact that India is unarguably one of the largest consumer markets in the world, it's difficult to exploit the market. Various marketing theories and theories have been directly employed in India, but have met minimal success.
This is due to wide variations in size and potential of distinct segments owing to various parameters such as income levels, diversity in language & religion, geographical diversity etc.
Even a company had to confront the consequences of the unpredictability of the Indian sector. The sales of cereals were abysmally low and compelled the company to present fresh eating customs in the nation.
Nonetheless, in the meantime, a significant chunk of this already existing cereal market was taken away by imitators who introduced local cereal flavors at much lower prices.