In manufacturing, the main goal of a company is to get its products to customers. In addition to an effective marketing strategy, companies need to find out whether they can meet the expectations of their customers.
Companies need to understand their own capabilities and skills to meet the needs of their customers. This includes an assessment of all aspects of the company. The first thing to consider is the company's financial situation. whether they are able to cover the production cost, or in other words, their production capacity.
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General management skills are also taken into account when it comes to ensuring quality products. Company management must conduct market research and seek to develop marketing skills for its products or services. Marketing skills include new ways to develop products tailored to customer needs. Another aspect that needs to be considered is the advertising capacity in terms of accessibility, market research capacity, and mastery of knowledge in marketing practices.
Competition is another aspect that needs to be considered carefully. Satisfying competition helps companies improve product quality and marketing strategies. Without a thorough understanding of competitors' skills and strategies, it is difficult to get ahead in the business.
Economic conditions, physical environment, government regulations, and technological developments also affect a company's ability to meet customer needs and expectations.
Businesses need to realize that physical environmental damage requires environmentally friendly products. The government also needs to implement regulations and guidelines that affect product design and production processes to protect the environment.