Ultimate Guide To Search Engine Optimization

SEO is the process of improving the visibility of a website or web page in search engine results pages (SERPs). 

Essentially, an SEO agency in Calgary is the process of making your site more visible to potential web searchers so that you can attract and retain more traffic.

Image Source: Google

There are a number of factors that can affect a website’s SEO, including on-page optimization (including keyword research and using appropriate keywords in your content), off-page optimization (including link building and using relevant keywords in your domain name), and social media engagement.

If you want to rank high in search engine results pages (SERPs), then you need to optimize your website for search engines. Optimization can be broken down into two categories: on-page optimization and off-page optimization.

On-Page Optimization: There are a number of things that you can do on your website to improve its ranking potential in search engine results pages.

The most important thing is to make sure that your website’s content is high quality and relevant. You should also ensure that your website is well designed, so that it looks appealing and user-friendly.

Off-Page Optimization: Off-page optimization involves efforts that you make outside of your website itself. These efforts can include paying for advertising space or linking to websites that have high rankings in search engine results pages.

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