Investing in art for the average person should take some very different dimensions. However, buying, collecting, and selling art can attract – and even advantageous. There are a few things to keep in mind when you're shopping for art – especially as an investor.
First, remember that the chances of finding De Kooning at a garage sale are very small. His works, like those of many artists, seen, bought, cataloged, and stored almost as a public record. You can also hop over to this site if you are looking for contemporary artwork online.
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Second, try to find an artist whose work interests you, and get to know the artist. Communicate with them about their work, their prices, their career goals.
Third, haggle on price – which is not easily achieved if you are after the biggest or the most accomplished pieces of them. Prices can be tricky but do not let it cause tension between the artist and myself. Remember, the heartfelt appreciation of the work of an artist goes a long way to soften the negotiations.
Fourth, look at how well the artist is accepted by another buyer or the arts community in general. Do not expect the best art, the price of art, or investment art of the most famous artists or artists commanding top prices.
By the way, this does not necessarily go hand-in-hand. When the gallery "discovered" artists they usually increase the price of the artist. Your task is to find a buyer before the next big artist or finding their gallery.